“Poverty must be seen as deprivation of basic capabilities rather than merely as lowness of income.”
Dr. Amartya Sen
About Bharat Money Store:
Bharat Financial Inclusion Ltd. (BFIL) sensed the need to solve the last-mile gap and improve financial inclusion in India. Several factors affect when developing a solution in such a diversified country e.g. cultural and economic diversity, dispersed markets, where even dialect changes every 60 km of geography. It requires an open mind and a creative approach to engage rural consumers.
By leveraging existing technology with a creative approach, BFIL along with IndusInd Bank, designed and developed Bharat Money Store, a banking and transaction platform for Kirana Merchants to provide financial services to the common public, especially in rural and remote areas.
Bharat Money Store empowers merchants and customers by providing an additional income resource and making these services accessible in rural areas. Merchants act as business correspondents of BFIL and provide digital banking services such as cash withdrawals, deposits, loans, etc. along with bill payments, buy consumer durables and many more. These are rendered digitally to the customer in rural areas through the Bharat Money RDSP CSP application.
The application acts as a single-window for the customers empowering them to conduct various financial transactions digitally as per their convenience. Customers don’t have to travel long distances to visit the branch or go to an electronic store for mobile/DTH recharge.
This is the beginning of a new era where we aim to achieve 100% financial inclusion by providing digital financial services. With this, merchants equipped with basic smartphone and software, can create hyper-localized banking opportunities for locals and empower underprivileged women, thus revolutionizing the direct rural reach.
About Bharat Financial Inclusion Ltd. :
Bharat Financial Inclusion Limited is a wholly-owned subsidiary of IndusInd Bank Limited. It is globally recognized as an institution that created a credible model of scalable microfinance. As a business correspondent of IndusInd Bank Limited, the company provides small value loans and financial services like deposits, savings and recurring accounts to women customers in 1,20,000 villages across 23 Indian states.